Our Leadership Team

Culture leaders

Cowbell Brewing is led by an experienced, disciplined and conscientious team. These are men and women with a broad scope of complementary skills, abilities and enthusiasm.

Steven Sparling

Founder & CEO

Steven is the former CEO of Sparling’s Propane, which grew to be one of Canada's largest propane retailers. Steven served as Founding Chair, Ontario Propane Association, the Propane Industry Advisory Council and the Canadian Propane Association (Ottawa). Steven is an engaged advocate in support of rural economic development. He is past Vice Chair of the Huron County Economic Development Board and is current Chair of Campaign 14/19 in Blyth. He holds a Bachelor of Science degree from Western Michigan University, Kalamazoo, MI.

Dave Clarke

Chief Commercial Officer

Dave is a sales and leadership expert with a track record of success leading high-achieving teams. A bold visionary, Dave has over 20 years of sales and senior marketing management experience with beer and spirits companies including Bass, Diageo and Creemore Springs. Dave is a skilled team builder who is obsessed with quality and service. He holds a Bachelor of Arts (Honours) degree from Manchester Metropolitan University, Manchester, UK, and a Masters degree in Business Administration from Nottingham Business School, Nottingham, UK.

Allen Page

President & Chief Financial Officer

Allen is a financial leader and an entrepreneur at heart, with over 30 years experience in senior financial and operational roles. He is a builder, a visionary and a strategist, and has focused his career on emerging and high-growth Canadian companies. He has hands-on experience building businesses, and values community and teamwork, attributing past successes to his business partners and to the individual team members he has had to privilege to lead and develop. A graduate of Wilfred Laurier University, Allen is a CPA, CA.

Grant Sparling

Chief Development Officer

Grant has come home to Blyth for this remarkable opportunity. He is a 2015 graduate of Dartmouth College, Hanover, NH, with a Bachelor of Arts degree in Government, and is a graduate Brewer from BrewLab, Sunderland, UK. At Dartmouth, Grant was Owner-Manager of ThirstD, an on-campus water delivery business and he was a two-team athlete. At 18 years of age, he was named one of Canada’s “Top Twenty Under 20" for co-invention of a non-invasive influenza vaccine (worldwide patents pending). Grant led the design and construction at Cowbell - Canada's First Design Build Destination Brewery.

Natasha Fritzley

vice president, operations

Natasha is the former Director of Sales & Marketing at Global Spectrum with extensive Canadian experience, including Mattamy Athletic Centre, Toronto, ON, and Budweiser Gardens, London, ON. Natasha moved to Huron County in 2013 to accept the newly-created position of County Economic Development Manager, where she distinguished herself as an effective leader who understands that economic development demands disruption, courageous ideas and unprecedented collaboration and cooperation. Natasha is a graduate of Western University, London, ON.

Alecia Anderson

Director, Inside sales & greener pastures

Alecia is a charismatic team member who obtained her Bachelor of Arts (Honours) degree in Drama in Education and Community at the University of Windsor, Windsor, ON. Her vibrant personality warms the hearts of everyone she meets. Before joining Cowbell, Alecia, or Ally as her fans call her, was the Morning Show Host and Promotions Director at 104.9 The Beach in Goderich, ON. Alecia has been a long-standing volunteer in the Huron County community since she was 12 years old.

Tony Anderson


Tony is our talented Chef at Cowbell. Raised in Fonthill Ontario, Tony found his passion for cooking shortly after high school which led him to British Columbia to complete his Culinary training. While in BC, he mastered his culinary skills while working at a variety of establishments including pubs, hotels, banquets and fine dining facilities. His wife, a Huron County native, brought Tony back to the area where they now reside and raise their young son. When Tony has free time, he likes to unwind by playing a round of golf or baseball.

Dan McLaughlin

director, food & beverage

Dan is a fun-loving, hard-working, people specialist. He is internationally trained and experienced, with a management and training background, and extensive knowledge and practical experience in a variety of hospitality environments. Dan received his diploma, as well as the Award of Excellence, in Food and Beverage Management at Fanshawe College, London, ON.

Stephen Rich

Director, innovation & education

Stephen is a passionate, outspoken and innovative brewer, with a home brewing background. He has extensive experience, including Creemore Springs and The Beer Academy. Stephen is a Certified Cicerone, Prud’homme Beer Sommelier, Certified BJCP Beer Judge and he leads Cowbell’s fearless brewing team. He is a Bachelor of Commerce graduate of Ryerson University, Toronto, ON, appreciates muscle cars – and is a Star Wars junkie.

Laurie Sparling

Director, Brand Compliance

Laurie is responsible for ensuring all uses of the Cowbell brand - from digital to print, fleet to merchandise, internally and through third-parties - are in accordance with established brand guidelines. She holds a Bachelor of Business Administration degree in finance and accounting from Western Michigan University, Kalamazoo, MI.

Tyeler Walker

Director, Sales

Tyeler has a proven track record of developing high performing sales teams in the beverage alcohol industry. Through his ten years with Mill Street Brewery, Tyeler was a trailblazer in the craft beer industry and can be credited with the growing prominence of craft beer in Southwestern Ontario. He is recognized as a driven and passionate leader, with an eye for detail and a demonstrated ability to deliver sustained business growth.

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