Our Plan to Support Ontario’s Four Children’s Hospital Foundations

  • December 22nd, 2016

As we progress through many exciting happenings at Cowbell Brewing Co., there’s one that holds significant importance to all of our team members, especially during the holiday season: our Greener Pastures Community Fund. We announced on December 13th that we have officially launched a long term supporting with the four children's hospitals in Ontario: CHEO Foundation (Ottawa), Children’s Health Foundation (London), McMaster Children’s Hospital Foundation (Hamilton), and SickKids Foundation

(Toronto). We couldn't be more excited!

Cowbell’s Commitment to Giving Back

Our commitment through Greener Pastures is that 5 cents from every can and pint sold across Ontario (from the very first pint sold at the Black Dog in Bayfield in May this year) will be invested in specific projects at each hospital every year. For example, at Mac Kids, our goal for 2017 is to help build an outdoor therapeutic play area for children with mental health issues. We will also be supporting the foundations through events, and playing our part in growing awareness of the foundations and the critical work they do.

The Greener Pastures Community Fund raises both money and awareness to the vital and unique role that children’s hospitals play in providing specialized care for families throughout Ontario. Proceeds from 2016 and 2017 will support state-of-the-art technology, specialized equipment, and life-enhancing programs to enhance kids’ healthcare journeys.

At Cowbell, we always strive to do the right thing. We want to give back to the community, especially since most Ontarians — the Cowbell family included — have been touched by the world-class treatment and care that these wonderful hospitals provide. We’re so proud that the Cowbell team is able to support children and their families through this long-term supporting.

We want to share our journey with you and welcome you to be a part of it.